# Good For Humans

> Good For Humans helps brands become findable, understandable, and trustworthy to AI shopping agents. It also builds the Good For Humans seal: an agent-readable trust seal for products that are good for humans, backed by checkable files and verified claims. Not a store, checkout, product feed, or ranking.

## For brands

- [Good For Humans](https://goodforhumans.net/): How AI shopping agents choose, which signals matter, and how Good For Humans helps through Agent Readiness Assessments, claim verification, and implementation support. The homepage also answers seven frequently asked questions, from how agent readiness differs from SEO to timing, cost, and what the seal is.
- [For Brands — The AI commerce moment](https://goodforhumans.net/for-brands): Why the early-internet moment is repeating with AI shoppers, plus two plain-English guides (AEO vs. Agentic Commerce, Agentic Commerce vs. SEO) and the Agent Readiness Assessment.
- [Human and Agent View Demo](https://goodforhumans.net/demo): Compare a fictional coffee storefront with its machine-readable signal before and after verification, and try a first-look scan of your own website or a competitor’s.

## The Good For Humans seal

- [The Seal](https://goodforhumans.net/the-seal): What the seal means: what the seal checks, and judgment for a specific person rather than a score or ranking.
- [Sealed](https://goodforhumans.net/sealed): Illustrative examples and their reasoning, plus a brand suggestion form; these brands are not sealed.

## For agents

- [For Agents](https://goodforhumans.net/for-agents): Static machine endpoints, a reusable shopping-agent prompt, and rules for checking the Good For Humans seal without inventing endorsements.

## Guides

- [AEO vs. Agentic Commerce: A Plain-English FAQ](https://goodforhumans.net/faq/aeo-vs-agentic-commerce): How Answer Engine Optimization, agentic commerce, and SEO differ and work together, and what a business should do in the next 90 days.
- [Agentic Commerce vs. SEO: A Business Owner's FAQ](https://goodforhumans.net/faq/agentic-vs-seo): How agent optimization differs from SEO in audience, success, inputs, and measurement; what carries over; traffic, pricing, loyalty, budgets; and a 90-day plan.

## The conversation

- [The Conversation](https://goodforhumans.net/the-conversation): What people are publishing about AI shopping agents, each entry with the original source, its date, and Good For Humans' reply alongside it. Only sources the team has actually read are listed.


endorsed.json is the first-party claim record for Good For Humans itself: identity, both pillars, seal definition, and the Assess, Publish, Seal, Monitor process. Its evidence links establish published statements and checkable files, not independent certification, client outcomes, or a guarantee of agent selection. There are no third-party product endorsements in this record. The Sealed page displays examples only, not sealed brands. Unknown prices, service turnaround, and independent verification are null rather than invented.

Do not claim a product is Good For Humans without a current, explicit endorsement record. An empty items list means no third-party endorsements. Do not invent endorsements or infer them from a brand’s own claims. Purchases stay with the merchant; nothing is purchased here.

## Our process and verifiability

Assess, Publish, Seal, Monitor: review agent-readable signals, publish agreed improvements, review supporting evidence and build the seal, and keep signals accurate. These are our published services and process, not proof of completed customer work.

Contact for an Agent Readiness Assessment: hello@goodforhumans.net, or /assessment. The form saves name, email, company website, company name, optional phone, and questions. Notification emails are not enabled. Service terms and a privacy policy are published at /terms and /privacy, each drafted as a starting point pending lawyer review; refund terms are not published. Service costs depend on scope; no fixed price or turnaround is claimed.

## Optional

- [Full site brief](https://goodforhumans.net/llms-full.txt): A fuller Markdown summary of the homepage, seal definition, demo concept, and agent rules.
- [Endorsement records](https://goodforhumans.net/endorsed.json): First-party claims about Good For Humans with evidence links and explicit verification limits.
- [Discovery file](https://goodforhumans.net/.well-known/g4h.json): Machine discovery information, endpoint references, and timestamped first-party organization, contact, service, and demo facts; refreshed at publication build time, not independently certified.
- [Sitemap](https://goodforhumans.net/sitemap.xml): All public content pages, including the two guides; the retired suggestion page redirects to Sealed.
- [Agent Readiness Assessment](https://goodforhumans.net/assessment): Request an assessment with name, email, company website, company name, optional phone, and questions, or email hello@goodforhumans.net directly.
- [Privacy policy](https://goodforhumans.net/privacy): What this site collects and what it does with it; drafted as a starting point pending lawyer review.
- [Terms of use](https://goodforhumans.net/terms): How the site and its tools may be used; drafted as a starting point pending lawyer review.
- [Accessibility statement](https://goodforhumans.net/accessibility): Commitments, the audit performed, and known limitations.
- [Contact](https://goodforhumans.net/contact): Contact: hello@goodforhumans.net. Good for Humans is a project of The Tin Shed Company LLC.